Hail to our chiefs. Here's the behind-the-scenes information on our executives.

William P. Dunn



As President and Chief Operating Officer, Bill oversees the operations of Auntie Anne's, Inc.’s franchise business model, Auntie Anne’s Pretzels, and its manufacturing and distribution division, City Line Foods Manufacturing and Distribution Center. Bill's primary focus includes strategically planning for the continued success of the corporation through a commitment to franchise partner relationships, new market establishment, venue diversification, and growing corporate revenue sales channels.

Before joining Auntie Anne's, Bill served as Vice President and General Manager for Sonoco CorrFlex (formerly CorrFlex Display and Packaging) of York, Pa. Bill helped to build the company to approximately $235 million in sales before Sonoco purchased CorrFlex in 2004.

Early in his career, Bill worked for his father in a family business that owned nine Wendy's Old Fashioned Hamburgers® restaurants. Bill graduated from the University of Florida. Bill and his wife have three children and live in Lancaster, Pa. Bill enjoys playing golf, hunting, and rooting for the Florida Gators®.

Bill's favorite Auntie Anne's pretzel is the Original Pretzel.

Beth Monaghan

Beth Monaghan

Chief Administrative Officer

As Chief Administrative Officer, Beth oversees Human Resources, Executive Offices, Employee Services, and Facilities Maintenance departments for Auntie Anne's, Inc.

She has been with the company since 1997 and has over 25 years of experience in administration, working with top-level executives on the legal, insurance, construction, marketing, advertising, and business franchise opportunities teams.

Beth and her husband live in Conestoga, Pa. and have two children and two grandchildren. She likes to spend her free time with her family and also enjoys a good workout.

Beth's favorite Auntie Anne's pretzel is the Original Pretzel with no butter.

Mitch Blocher  

Mitch Blocher

Chief Financial Officer

As Chief Financial Officer, Mitch is responsible for managing Auntie Anne’s® cash flow and profitability. He also focuses on developing and maintaining the operating and accounting controls needed to maintain proper records and provide information and analysis for management decision making. Mitch is actively engaged in tracking ongoing economic trends in order to forecast and plan appropriately for the company’s continued financial success.

Before joining Auntie Anne’s, Mitch served as Vice President, Tax and Treasury for FOCUS Brands. Prior to joining FOCUS, Mitch was Vice President of Finance for Church’s Chicken, and from 1996 to 2005 he worked with Avado Brands, a publicly-traded restaurant management company based in Madison, Ga. Mitch began his career in public accounting with Deloitte & Touche, and has spent the last 16 years in the restaurant industry.

Mitch lives in Lancaster, Pa., with his wife and has three children. He enjoys just about any outdoor activity including running, playing golf, and shooting.

Mitch’s favorite Auntie Anne’s pretzel is either the Original Pretzel or Cheese Pretzel Dog.

Andy Kmiec  

Andy Kmiec

Associate Vice President, Real Estate

As Associate Vice President, Real Estate, Andy oversees the Leasing, Specialty Retail, and Franchise Sales Departments. It is the responsibility of Andy and his team to seek new opportunities for growth, negotiate the rent and match the location with a franchise partner.

Andy has been in the Leasing and Operations department since joining Auntie Anne’s in 1999. Prior to joining Auntie Anne’s, Andy was in a sales role with payroll company ADP. Andy has a bachelor of science degree in business administration from Grove City College in Grove City, Pa.

Andy and his wife Marissa, have four children, Emily, Zachary, Megan, and Luke. Outside of work, Andy enjoys antiquing, keeping up with a 200 year old house, attending his children’s sporting events and spending time with family. His favorite pretzel is the Cinnamon Sugar Pretzel.

Brian Boycan


Brian Boycan

Vice President, Non-traditional development

As Vice President of Non-Traditional Development, Brian is responsible for expanding the company into non-traditional venues such as airports, travel plazas, universities, Walmarts, military bases, casinos, etc. Brian joined Auntie Anne’s in 1992 as a Franchise Business Consultant. He started the Specialty Retail program in 1994, served as a Leasing Rep, then as Director of Real Estate and Site Development from 2004 until 2009, when he began focusing solely on non-traditional development.

Prior to joining Auntie Anne's, Brian worked for Engle Business Equipment, and in the pastorate. He holds bachelors and masters degrees from Baptist Bible College and Seminary and a master’s degree from Dallas Theological Seminary.

Brian lives in Paradise, PA with his wife, Kathy; and they have three adult children who live in the area. When he is not chasing after deals, Brian enjoys golf, walking, music, and teaching. Brian’s favorite pretzel varies; some days it is the Jalapeno Pretzel and others the Sweet Almond Pretzel.

Dale Smucker  

Dale Smucker

Vice President, Purchasing & Distribution

Dale manages the supply chain for the Auntie Anne's System by negotiating pricing with manufacturers of paper products, food items, smallwares, and equipment that are used by all Auntie Anne's stores. He works closely with the Food Science & Technology Department and the Quality Assurance Manager on new product testing. Dale plays a key role in integrating all new products into the Auntie Anne's system, and is responsible for negotiating contracts with new and existing suppliers for national pricing. Dale is also responsible for all the commodities products used within the Auntie Anne’s system.

Prior to joining Auntie Anne's in 1991, he was employed by Ford New Holland-North American. Dale has an associate degree in practical theology.

Dale and his wife Ruth have two sons, Brandon and Burnell. He enjoys spending time with his family, running, playing golf, and spending time at the beach. Dale’s favorite Auntie Anne’s pretzel is the Almond Pretzel with a Caramel Dip

Doug Martin  

Douglas Martin

Senior Vice President, Development

As Senior Vice President, Development, Doug provides leadership to the Company Store, Training, and Construction Departments. He also works closely with the President & COO on strategic growth partnerships.

Doug started his Auntie Anne’s career in operations in the Store Support Department as a Franchise Business Consultant in the Northeast Region.

Prior to joining Auntie Anne's, Doug worked in the human resource field for two years directly after college. Doug owned and operated a commercial printing company for 15 years and has a bachelor of science degree in business administration/human resource management from Messiah College in Grantham, Pa.

Doug and his wife, Crystal, have two sons, Josh and Tyler. Outside of work, he serves as a board member of Bridge of Hope National, a church-based approach to ending family homelessness. Doug’s favorite Auntie Anne’s pretzel is the Cinnamon Sugar Pretzel.

Heather Neary  

Heather Neary

Chief Marketing Officer

As the Chief Marketing Officer, Heather is responsible for the strategic planning and marketing for our domestic stores and prepared products. Heather also provides leadership for the Communications and Franchise Business Consultant teams. Prior to becoming the Chief Marketing Officer, Heather served in the roles of Marketing Manager and Director of Marketing for Auntie Anne’s from 2005 – 2008.

Prior to joining Auntie Anne's, Heather was the Associate Brand Manager for an office supply manufacturer in Long Island, N.Y. Prior to her position in Long Island, she worked as the Managing Editor of a business magazine in San Diego, Calif. Heather has a bachelor of arts in English from Millersville University and an MBA from Penn State University.

Heather enjoys spending time with her husband, Dan, and daughters Jordan and Sara. She also loves to play golf, run, exercise, and play with the family dog, a very spoiled Rottweiler rescue named Ilse. Heather’s favorite Auntie Anne’s pretzel is the Original Nuggets with Hot Cheese Salsa Dip.

Melanie Auxer  

Melanie Auxer

Vice President, Food Science & Technology

As Vice President of Food Science & Technology, Melanie oversees the Quality Assurance and Product Development divisions within the company. Melanie's primary focus is ensuring the development of food safe, quality products that consumers love.

Before joining Auntie Anne's, Melanie received a bachelor of science degree in food science from Penn State University. She worked at Wilbur Chocolate Company, where she was employed as a Food Microbiologist and Cocoa Applications Technologist. She came to Auntie Anne's in 2001 to serve as Food Scientist for the Research and Development Department.

Melanie enjoys spending time at the beach with her family and lives in Glenmoore, Pa. with her husband and three sons. Melanie’s favorite Auntie Anne’s pretzel is the Pretzel Dog.

Nicole Hostetter  

Nicole Hostetter

Executive Assistant to President & Chief Operating Officer

As Executive Assistant, Nicole provides administrative support to Bill Dunn, Auntie Anne’s President and Chief Operating Officer. Nicole coordinates Bill’s schedule and helps manage the information and requests that come in and out of the office of the President and Chief Operating Officer.

Nicole has over 12 years of experience with Auntie Anne's. Her employment with Auntie Anne's began in 1994, though she left for several years to be home with her children. She rejoined the company in 2009. Nicole resides in Conestoga, Pa., with her husband and four sons. In her spare time, she enjoys cheering for her boys’ sports teams, spending time with family and friends, and home decorating.

Nicole's favorite Auntie Anne's pretzel is the Original Pretzel Nuggets.

Tracey Grinestaff  

Tracey Grinestaff

Vice President of Legal & Compliance

As Vice President of Legal & Compliance, Tracey Grinestaff interacts with and supports many internal departments relating to a wide variety of legal requirements, including but not limited to, franchise disclosure laws and regulations, contract law, advertising and marketing, labor and employment, risk management, and litigation.

Tracey worked for Auntie Anne’s from July 1999 to August 2007 as a Corporate Counsel before transitioning to private practice working as a Commercial Transaction Attorney for Gibbel, Kraybill and Hess LLP. Tracey re-joined the Auntie Anne’s Team as Vice President of Legal & Compliance in July, 2013. Tracey has a bachelor of science degree in political science from the University of Pennsylvania in Philadelphia, PA. She received her Juris Doctorate, with honors, from Widener Law in Wilmington, DE.

Tracey and her husband, Jim live in Lancaster, PA, with their two pet rescues, Buster and Daisy. Tracey has a passion for animals and has been a board member of the Humane League of Lancaster County for the past 8 years. On the weekends, Tracey enjoys spending time with her Tennessee Walking Horse, Kentucky Joe.

Tracey’s favorite Auntie Anne’s pretzel is the Original Pretzel with Sweet Mustard Dip.

Wayne Garnes  

Wayne Garnes

Vice President, New Revenue Initiatives

As Vice President, New Revenue Initiatives, Wayne is responsible for the Prepared Products Sales Division and works to develop new revenue channels for Auntie Anne’s.

Prior to Auntie Anne's, Wayne worked with The O'Neal Group, where he served as the Chief Operating Officer responsible for all business operations, including development and oversight of O'Neal Group Partnerships. Wayne has over 25 years of progressive experience in general finance, including private equity, financial management, and operations. Wayne earned his undergraduate degree in accounting from Rutgers and an MBA in finance from Seton Hall University, Stillman School of Business.

Wayne and his wife, Felicia, live in Livingston, N.J. with their three sons. Wayne’s favorite Auntie Anne’s pretzel is the Cinnamon Sugar Pretzel.