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Soft Pretzel Favorite Feeds Nationwide Pretzel Obsession

February 15, 2012

Auntie Anne’s Offers Free Pretzel Day on March 3


LANCASTER, Pa. (February 15, 2012) – Each year, the world’s largest franchisor of hand-rolled soft pretzels twists more than 98 million pretzels. On Saturday, March 3, Auntie Anne’s expects to give away one million of those freshly-baked pretzels during its nationwide Free Pretzel Day event. From 10 a.m. to 3 p.m., everyone who visits their local Auntie Anne’s store will receive one complimentary Original or Cinnamon Sugar Pretzel, the company’s two most popular flavors.

After experiencing a mouth-watering, golden brown soft pretzel, guests will be encouraged to visit Auntie Anne’s Facebook page and complete a three-question survey about their free pretzel experience. Five hundred entrants will be randomly selected to win a limited edition Auntie Anne’s T-shirt.

Free Pretzel Day also provides the opportunity to introduce guests to Auntie Anne’s new national charitable partner, Alex’s Lemonade Stand Foundation (ALSF). Throughout 2012, Auntie Anne’s will help change children’s lives by fighting childhood cancer with this nonprofit organization, which is committed to raising money and awareness of childhood cancer causes (primarily research into treatments and cures). Auntie Anne’s will embark on its inaugural nationwide fundraising event for ALSF this summer.

Auntie Anne’s hosted its first nationwide Free Pretzel Day event in 2006 to thank loyal guests and invite new customers to taste the gourmet soft pretzel. Subsequent “no strings attached” free pretzel events were hosted in 2008 and 2010. The 2012 event invites guests to fulfill their snacking obsession, a fresh, hot Auntie Anne’s Pretzel.


About Auntie Anne’s

Auntie Anne’s Inc. is the world’s largest franchisor of hand-rolled soft pretzels, supporting more than 1,170 Auntie Anne’s® Pretzels locations worldwide. The concept mixes, twists, and bakes pretzels to golden brown perfection in full view of customers. Auntie Anne’s is committed to pretzel perfection by guaranteeing you will love its pretzels or they will replace them with ones that you do. For more information about Auntie Anne’s Inc., visit www.auntieannes.com, www.facebook.com/auntieannespretzels, or www.twitter.com/AuntieAnnes