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Auntie Anne’s Pretzels Opens Flagship Military Base Location

May 11, 2012

Military Bases Added to Non-Traditional Venue Growth Strategy for Soft Pretzel Icon

Lancaster, PA – (May 11, 2012) – Auntie Anne’s, the franchisor of the world’s largest hand-rolled soft pretzel chain, has expanded its non-traditional venue lineup to include military bases with the opening of a location at Fort Bliss in El Paso, TX. The new unit, which opened in mid-April at Freedom Crossing at Fort Bliss, marks a significant milestone for the iconic soft pretzel company whose growth plans include considerable focus in the development of locations in supplementary non-traditional venues.  The new location is independently owned and operated by franchise partner, Milap Maniar.  

Recognizing an opportunity to further expand the brand’s appeal in locations outside the shopping mall, Auntie Anne’s can now be found in non-traditional venues including entertainment centers, colleges and universities, large retailers, and transportation sites such as airports, train stations, and travel plazas.  In 2011, the company opened 17 locations in “non-traditional” venues with 46 more under development this year.    

“As our brand continues to evolve, we have been proactive in seeking out unique, high-traffic areas and being flexible and innovative with our store designs,” said Brian Boycan, Director of Strategic Development for Auntie Anne’s. “We are proud to begin serving military families in this capacity, and we believe military bases are a growth avenue for our brand.”

With Auntie Anne’s, there is no “one size fits all” store model.  Instead, the company has the ability to tailor stores to better appeal to the venue and its traffic count.  Auntie Anne’s typical store layouts include in-line stores, baking kiosks and satellite retail units, but are flexible when examining all avenues of the setting including the venue at hand, available square footage, typical foot traffic, build out cost and the partner’s access to capital.

Since the company’s humble inception 24 years ago, Lancaster-based Auntie Anne’s has experienced 22 years of positive same-store sales, demonstrating that the soft pretzel giant has staying power through a soft economy. In November 2010, Auntie Anne’s was acquired by FOCUS Brands Inc.®, the franchisor and operator of over 2,200 Carvel®, Cinnabon®, Schlotzsky’s®, and Moe’s Southwest Grill®  locations. For more information about the Auntie Anne’s franchise opportunity and to view franchise partner testimonials, visit


An award-winning franchise system, Auntie Anne's is consistently ranked number one in the category of hand-rolled soft pretzels by Entrepreneur's Franchise 500, has received the World-Class Franchise® honor (the most prestigious award in franchising) for the past five years, and high rankings from Franchise Business Review's 2009, 2010, 2011 Franchisee Satisfaction Awards. Auntie Anne’s is best known for mixing, twisting, and baking pretzels to golden brown perfection in full view of guests. Auntie Anne’s Pretzels are available in a variety of flavors including Original, Cinnamon Sugar, Almond, Garlic, Pepperoni, and Sour Cream and Onion. Pretzel Stix and Nuggets offer a more portable option for pretzel lovers on the go, and the Pretzel Dog is a popular lunch item. Auntie Anne’s Inc. is headquartered at 48-50 West Chestnut Street in Lancaster, Pa. 17603.

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