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Auntie Anne's Perfects the Art of Snowballs

November 29, 2012

New Limited-Time Product Available this Holiday Season

Lancaster, Pa. (November 29, 2012) – Just for the holidays, Auntie Anne’s is introducing a new limited-time offering at its more than 900 U.S. store locations. Snowballs Pretzel Nuggets feature Auntie Anne’s Original Pretzel Nuggets topped with powdered sugar. The world’s largest hand-rolled soft pretzel company is also launching Hershey’s Fudge Dip as a permanent menu item, perfect for pretzel pairing.

Auntie Anne’s began offering bite-size pretzel pieces, called Pretzel Nuggets, in September 2010. Nuggets are available in Original and Cinnamon Sugar, and the easy-to-eat menu item provides consumers with the convenience and portability they have requested as they snack on Auntie Anne’s while shopping or traveling. The newest addition to the Nuggets product line-up combines sweet and salty, fitting for the holiday season.

Auntie Anne’s #SnowballNuggets are served in a 16-ounce holiday paper cup. Prices vary per store location, and all three Nugget flavors are available now through Jan. 6. When visiting the store this holiday, guests will receive a coupon book with savings on Auntie Anne’s most popular products, including Pretzel Dogs, Lemonade Mixers, Pretzel Nuggets, and the soon-to-be-released Honey Whole Grain Pretzel.

Here’s a tip for holiday shopping and traveling. Pretzel lovers who sign-up for Auntie Anne’s Pretzel Perks monthly e-mail program will receive a special coupon for Pretzel Nuggets in December and other Auntie Anne’s products each month thereafter.

Needs some tips for making perfect balls of packed snow this winter?

  • If you want to break the world record for the largest snowball fight, you’ll need to gather more than 5,768 friends. This record was set in Belgium in October 2009.
  • For a snowball fight, choose gloves. A little bit of heat from hands helps immensely when it comes to packing snow into a snowball.
  • Powder snow is not great for snowballs. Add some H2O for the perfect, packable snow.

About Auntie Anne’s
Auntie Anne’s is the world’s largest hand-rolled soft pretzel chain with more than 1,250 locations in 25 countries. The concept mixes, twists and bakes pretzels to golden brown perfection in full view of customers. Auntie Anne’s is committed to Pretzel Perfection by guaranteeing that you will love their pretzels or they’ll replace them with ones that you do. For more information, visit www.facebook.com/auntieannespretzels, or www.twitter.com/auntieannes.

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