| Positioned for Strength | Auntie Anne's® is the world's largest hand-rolled soft pretzels franchise known for mixing, twisting, and baking pretzel products to golden brown perfection in full view of customers. With a variety of snack and meal options for people on-the-go, Auntie Anne's is a popular quick-service restaurant that can be found in shopping malls, airports, train stations, and colleges/universities. In 2009, Auntie Anne's set record sales of $356.8 million vs. $333.4 million in 2008. It currently has more than 1,070 stores operating around the world. A total of 54 new stores are projected to open in 2010. |
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| Product Line-Up | Auntie Anne's freshly baked, hand-rolled soft pretzels come in a variety of flavors from Cinnamon Sugar to Sour Cream & Onion, all with a pretzel perfect guarantee; "if a customer does not love his or her pretzel, Auntie Anne's will replace it with one he or she does love." Auntie Anne's also serves Pretzel Stix, Pretzel Dogs and its signature lemonade, along with a selection of dipping sauces to complement every pretzel flavor. |
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| Global Presence | Headquartered in Lancaster, Pa., Auntie Anne's has more than 300 franchisees in over 23 countries, which includes the United States, Bahrain, Mexico, Canada, China, Egypt, England, Greece, Honduras, Hong Kong, Ireland, Kuwait, Northern Ireland, Philippines, Saudi Arabia, Singapore, Taiwan, Thailand, United Arab Emirates, Indonesia, Malaysia, South Korea and Venezuela. In April, Auntie Anne's welcomed a new master franchisee focused on introducing and expanding the brand in Japan. The first store is scheduled to open by the end of the year in the greater Tokyo area. |
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Giving
Back | Over the last 10 years, Auntie Anne's and its franchisees have partnered to donate more than $4.5 million to local children's hospitals across the country.
In 2010, Auntie Anne's began a partnership with First Book, an organization that provides free and low cost books to children. Auntie Anne's is proud to support literacy through its new charitable partner.
Auntie Anne's corporate philanthropy also extends inward, as the company offers educational scholarship and home down payment gift programs for crewmembers, store managers, franchisees, and corporate employees. |
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| Social Networking | Auntie Anne's strategically manages various opportunities associated with the brand's presence on social networking channels. Currently, Auntie Anne's has an active presence on Facebook,Twitter, and YouTube. |