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Auntie Anne’s® Offers Exclusive Reward for National Pretzel Day

April 6th, 2015
Auntie Anne's Offers Exclusive Reward for National Pretzel Day

"My Pretzel Perks” Members Can Redeem Free Pretzel Offer on April 24-26

Lancaster, Pa. – In honor of National Pretzel Day on Sunday, April 26, Auntie Anne’s will host a celebration all weekend long by offering their “My Pretzel Perks” members a reward for a free Original or Cinnamon Sugar Pretzel on April 24-26.

The world’s largest hand-rolled soft pretzel franchise is rewarding their current mobile loyalty app members and encouraging new guests to sign up for the program by offering free pretzels during this promotion. Auntie Anne’s fans must have the “My Pretzel Perks” app downloaded and registered by 11:59 p.m. EDT on April 23, 2015 to take part in the celebration. To redeem the offer, guests can simply take their mobile devices to their local participating Auntie Anne’s location and enjoy a fresh-baked snack. This exclusive member offer, available only through the “My Pretzel Perks” app, is valid in-store on April 24, April 25, and April 26.  

“We’re looking forward to National Pretzel Day this year because it gives us an opportunity to reward our fans for all of the love they show us year-round,” said Heather Neary, Auntie Anne’s Vice President of Global Marketing. “For the first time ever, we will be able to engage with our loyal fans through our Pretzel Perks app to celebrate National Pretzel Day. Our goal is to not only drive app downloads and drive guests to our stores, but to continuously create new ways to communicate with our guests.”

The “My Pretzel Perks” app is available for download for free in Apple’s App Store and Android’s Google Play Store. Through the app, users can earn 10 points for every $1 spent at any Auntie Anne’s location. The points may then be redeemed for free pretzels and signature Auntie Anne’s items. “My Pretzel Perks” loyalty members also receive free pretzels on their birthday and information about fresh, new products.

Auntie Anne’s offers its hand-rolled soft pretzel in a variety of flavors including Original, Cinnamon Sugar, Jalapeño, Pepperoni, Raisin, Roasted Garlic & Parmesan, Sour Cream & Onion, and Sweet Almond. Guests can also check out Auntie Anne’s variations on its signature snack including the lineup of pretzel nuggets, pretzel dogs, and mini pretzel dogs. With eight different dips and a variety of drinks to accompany each pretzel, the combinations of possibilities are endless.

Just in time for National Pretzel Day, pretzel lovers can also enjoy Auntie Anne’s at home with a newly expanded line of retail products. The frozen retail line includes Soft Pretzels, Pretzel Nuggets, Pretzel Dogs, and Pretzel Sandwiches, all of which are made with Auntie Anne’s famous pretzel dough recipe. These artisan snacks are easy to prepare in the oven, toaster oven or microwave and bring the flavor of Auntie Anne’s pretzels home for a delicious, anytime treat. The product line can be found at retailers like Target, HEB, Schnucks, Ingles, A&P, Weis, Shaw’s, Lowes Foods, Cub Foods, and Piggly Wiggly as well as Costco, where consumers will be able to purchase Classic Soft Pretzels and Pretzel Dogs in a wholesale size.


At its more than 1,600 locations around the world, Auntie Anne’s mixes, twists and bakes pretzels from scratch all day long in full view of guests. Auntie Anne’s can be found in malls, outlet centers, and Walmarts, as well as in non-traditional spaces including universities, airports, travel plazas, amusement parks, and military bases. In addition, it has extended the brand onto retailer’s shelves and also serves as a distributor for fundraising products. Pretzel fans can enjoy the great taste of Auntie Anne's at home with a variety of products, including frozen pretzel dogs and nuggets. For more information, visit Auntie Anne’s website, Facebook page, Twitter or YouTube account.


Media Contact: 

Kaitlin Nonnenmocher
PR/Social Media Specialist
(717) 435-1612