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Auntie Anne’s Rolls Into Universal Orlando Resort

December 15th, 2014
Universal CityWalk

© 2014 Universal Orlando Resort. All rights reserved.

Iconic Soft Pretzel Brand Now Offers Fresh, Hand-Rolled Snacks at Universal CityWalk


Lancaster, Pa. (December 15, 2014) – Auntie Anne's® Pretzels, the world’s largest soft pretzel franchise made famous by its fresh, hand-rolled snacks, recently opened its first location at Universal Orlando Resort.

The store at Universal CityWalk is the thirteenth store opened at a theme park destination since Auntie Anne’s first rolled into theme park locations in 2013.

“Universal Orlando Resort offers a fun, lively environment for children and adults alike. It only makes sense for Auntie Anne’s to bring the ageless appeal of freshly baked, hand-rolled pretzel products to Universal CityWalk. Families can enjoy simple and delicious treats on-the-go and not miss out on all the excitement the parks have to offer,” said Brian Boycan, Vice President of Non-Traditional Development. “We’re looking forward to working with Universal Orlando and expanding our presence in more theme parks and other non-traditional venues.”

Auntie Anne’s, which has opened more than 80 new non-traditional locations this year, can now be found in venues including entertainment centers, amusement parks, casinos, food trucks, stadiums, military bases, colleges and universities, large retailers, and transportation sites such as airports, train stations, and travel plazas. The iconic pretzel brand anticipates opening more than 50 additional non-traditional locations in 2015.

With Auntie Anne’s, there is no “one size fits all” store model. Instead, the company has the ability to tailor stores to better appeal to the venue and its traffic count. Auntie Anne’s typical store layouts include in-line stores, baking kiosks and satellite retail units, and they offer flexible store design prototypes to accommodate the versatile requirements of today’s traditional and non-traditional venues.


Vacation like you mean it at Universal Orlando Resort – where every heart pounding, jaw-dropping, goose-bumping second counts. It is the only place where you can turn spending time with your family into spending time as a family. Together, you can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, become a Minion in the hilarious and heartwarming Despicable Me Minion Mayhem ride, and join Optimus Prime in the fight to save mankind on the new mega-attraction, TRANSFORMERS: The Ride – 3D. And now, you can board the Hogwarts Express and step into The Wizarding World of Harry Potter – Diagon Alley.

Universal Orlando Resort is home to two incredible theme parks: Universal Studios Florida and Universal’s Islands of Adventure; four magnificently themed on-site hotels:  Loews Portofino Bay Hotel, Hard Rock Hotel, Loews Royal Pacific Resort and the newest addition, Universal’s Cabana Bay Beach Resort; and Universal CityWalk – enjoy the best in restaurants, live music, shopping, movies and more.  And located just minutes from Universal Orlando Resort is Wet n’ Wild, Orlando’s premier waterpark.

Universal Orlando Resort is part of NBCUniversal, a Comcast company. Follow Universal Orlando Resort on Facebook, Twitter, Instagram, and YouTube.


An award-winning franchise system that is owned by FOCUS Brands Inc., Auntie Anne's® Pretzels received the 2014 Technomic’s Chain Restaurant Consumers’ Choice Award for craveability, ranked number one in the category of hand-rolled soft pretzels by Entrepreneur Magazine's Franchise 500, and was granted the World-Class Franchise® honor (the most prestigious award in franchising) for the past seven years. For more information about Auntie Anne’s, visit,,, or


Media Contact: 

Kaitlin Nonnenmocher
PR/Social Media Specialist