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Rejoice, Auntie Anne’s Fans! The Pretzel Emoji is Here!

November 1st, 2017
Introducing Shoptoberfest

Celebrate the Pretzel Emoji with Auntie Anne's


LANCASTER, Pa. – At long last, our collective nightmare is over: the Pretzel Emoji is finally available on iOS. Starting today, you don’t have to waste seven precious characters when tweeting or texting about your love for an Auntie Anne’s freshly baked, golden brown pretzel. To celebrate this monumental occasion, Auntie Anne’s will be giving away a coupon for a free Classic Pretzel with any pretzel purchase to My Pretzel Perks loyalty members. Additionally, the first 100 pretzel lovers who use the Pretzel Emoji and #AuntieAnnesGiveaway on Instagram will receive an extra reward from Aunties Anne’s.  

“The Pretzel Emoji is a true work of art,” said Carol Pasquariello, vice president of marketing for Auntie Anne’s. “Honestly, I can’t stop staring at it.”

This new digital pretzel joins the Auntie Anne’s menu that features a variety of sweet and salty pretzels and pretzel nuggets, including Original, Cinnamon Sugar, Pepperoni, and Sweet Almond.

For all of the Pretzel Emoji fun, follow Auntie Anne’s on FacebookTwitter and Instagram.


About Auntie Anne’s®:

With more than 1,700 locations in 48 states and more than 25 countries, Auntie Anne’s mixes, twists and bakes pretzels to golden brown perfection all day long in full view of guests. Auntie Anne’s can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. For more information, visit, or follow on FacebookTwitter and Instagram. To receive the latest offers – including a free pretzel for your birthday – download the My Pretzel Perks app.