As president and chief operating officer, William ("Bill") oversees the leadership involved with the operations of Auntie Anne's, Inc.'s franchise business model, Auntie Anne's Pretzels and its manufacturing and distribution division called, City Line Manufacturing Company. Bill's primary focuses include strategically planning for the continued success of the corporation through a committed focus on franchisee relationships, new market establishment, venue diversification, and growing corporate revenue sales channels.
Before joining Auntie Anne's, Bill served as vice president and general manager for Sonoco CorrFlex (formerly CorrFlex Display and Packaging) of York, Pa. Bill helped to build that company to approximately $235 million in sales before Sonoco purchased CorrFlex in 2004.
Early in his career, Bill worked for his father in a family business that owned nine Wendy's Old Fashioned Hamburgers® restaurants. Bill graduated from the University of Florida.
Bill and his wife have three children and live in Lancaster, Pa. Bill enjoys playing golf, hunting, and rooting for the Florida Gators®.
Bill's favorite Auntie Anne's Pretzel is the Original.