As the chief marketing officer for Auntie Anne's, Inc., Heather oversees the marketing and creative strategy for the Auntie Anne's system. Heather works closely with the Marketing and Creative Services departments to define and execute brand strategy for Auntie Anne's domestic and international locations, along with our growing Prepared Products division. Heather seeks to showcase the brand personality in all interactions a consumer may have with Auntie Anne's.
Heather began her career at Auntie Anne's in April 2005 in the marketing department. Prior to joining Auntie Anne's, Heather was the brand manager for Esselte Corporation in Long Island, N.Y., where she helped develop brand strategies for various office supply chains. Heather also spent several years as managing editor for Advisor Media, an organization in San Diego, Ca. which is a publisher of software and technology journals and magazines.
Heather earned her bachelor's degree from Millersville University and her MBA from Penn State University.
Heather and her husband live in Lancaster, Pa. and have two children. In her free time, she enjoys traveling, golf, and running.
Heather's favorite pretzel is the Original Stix.