We Bottled the Smell of Auntie Anne’s

Introducing Knead: Eau De Pretzel. A perfume with the warm, buttery and slightly sweet scent of hot and handmade pretzels. This tantalizing scent should come with a warning that you will smell good enough to eat. Be the first to experience it at our August 13th pop-up in NYC or check back here on August 14th to purchase online.
Learn more

Download the App

You know you knead it. Join Auntie Anne’s Rewards to be the first to know when our exclusive scent drops.

Join now

stay connected

Download the Auntie Anne’s Rewards App

  • Download the Pretzel Perks app in the Apple app store, opens in a new window
  • Download the Pretzel Perks app in the Google Play store, opens in a new window

external indicates link opens an external site which may or may not meet accessibility guidelines.