At long last, our collective nightmare is over: the Pretzel Emoji is finally available on iOS. Starting today, you don’t have to waste seven precious characters when tweeting or texting about your love for an Auntie Anne’s freshly baked, golden brown pretzel. To celebrate this monumental occasion, Auntie Anne’s will be giving away a coupon for a free Classic Pretzel with any pretzel purchase to My Pretzel Perks loyalty members. Additionally, the first 100 pretzel lovers who use the Pretzel Emoji and #AuntieAnnesGiveaway on Instagram will receive an extra reward from Aunties Anne’s.
“The Pretzel Emoji is a true work of art,” said Carol Pasquariello, vice president of marketing for Auntie Anne’s. “Honestly, I can’t stop staring at it.”
This new digital pretzel joins the Auntie Anne’s menu that features a variety of sweet and salty pretzels and pretzel nuggets, including Original, Cinnamon Sugar, Pepperoni, and Sweet Almond.