Your participation in Auntie Anne’s My Pretzel Perks loyalty program confirms your acceptance of these Terms & Conditions and any such changes or modifications; therefore, you should review these Terms & Conditions and applicable policies frequently to understand the terms and conditions that apply to Auntie Anne’s My Pretzel Perks. If you do not agree to the Terms & Conditions, you must stop participating in Auntie Anne’s My Pretzel Perks. You must be a legal resident of the fifty (50) United States or the District of Columbia and at least thirteen (13) years old to participate in the Auntie Anne’s My Pretzel Perks loyalty program. This program is void where prohibited or restricted by law.

This program is not targeted toward, nor intended for use by, anyone under the age of 13. If you are between the ages of 13 and 18, or under the age of majority in your state of residence, you may participate in Auntie Anne’s My Pretzel Perks only under the supervision of a parent or legal guardian who agrees to be bound by these Terms & Conditions.

Please read the Privacy Policy carefully to understand how Auntie Anne’s collects, uses and discloses information about customers. Any personal information that you provide in connection with the Auntie Anne’s My Pretzel Perks will be collected, used and disclosed in accordance with that Privacy Policy. If we revise our Privacy Policy, then these Terms & Conditions will automatically refer to that revised Privacy Policy once we publish it on our website. While we are committed to taking appropriate measures designed to keep your personal information secure, you are responsible for keeping the login information you use to access your My Pretzel Perks Account private and secure.

Your participation in Auntie Anne’s My Pretzel Perks program confirms your acceptance of the Privacy Policy and these uses of information about you.


Program Overview

Auntie Anne’s My Pretzel Perks is a program Auntie Anne’s uses to reward and thank loyal guests for visiting Auntie Anne’s locations and purchasing Auntie Anne’s products. Members of Auntie Anne’s My Pretzel Perks are able to earn and accumulate points that can be redeemed for program benefits, also known as Pretzel Perks, at participating Auntie Anne’s locations in the United States. Unfortunately, a small minority of Auntie Anne’s locations currently lack the ability to honor My Pretzel Perks. We are working to bring all locations on board.

To enroll in My Pretzel Perks and begin participating in the program, you can download the Auntie Anne’s mobile app to your Android™ or iPhone® device. Follow the prompts to create a profile and register a digital Auntie Anne’s my Pretzel Perks Account. To create a profile, you will need to provide your name, email address, ZIP Code and birthdate.

Your My Pretzel Perks rewards are based on the dollars spent per visit. You can earn points by using the My Pretzel Perks app on your mobile device while making purchases at participating Auntie Anne’s locations. You will receive ten (10) My Pretzel Perks points for each dollar spent.

To deactivate your account, please contact guest relations with your account information and request that we delete your profile. If you delete your profile this means you will lose any points, rewards and offers that may have accrued.

Free Pretzel Rewards and Benefits

By registering for the Auntie Anne’s My Pretzel Perks program, you get lots of great perks! Benefits may include:

  1. Once you complete the registration for My Pretzel Perks and make your first purchase of at least $1.00 (minimum of ten (10) points), you will be sent a reward to your Auntie Anne’s mobile app for one (1) free pretzel item (small size), any variety, at participating U.S. Auntie Anne’s stores. Try something new or discover a new favorite. The first one is on us!

  2. A free classic pretzel for your birthday (“Birthday Perk!”). Your Birthday Perk! will be automatically loaded onto your account before your birthday and will be available to you for fourteen (14) days. The Birthday Perk! expires after fourteen (14) days. You must show the birthday coupon in the Rewards section of your My Pretzel Perks app to the crew member at a participating Auntie Anne’s location to redeem your Birthday Perk! and receive your free classic pretzel. You will receive only one free birthday item. Your free Birthday Perk! may be redeemed at participating U.S. Auntie Anne’s locations only, and excludes buckets, catering products, beverages, dips, and combo deals (i.e., when two or more items are offered for one price).

  3. For each 250 points you earn, you are entitled to one (1) free pretzel, any variety, at participating U.S. Auntie Anne’s stores. When redeeming the free pretzel coupon as part of an additional purchase, the free pretzel coupon reward will remove the cost of the lowest priced pretzel off of the total purchase. Free-item rewards exclude buckets, catering products, beverages, dips, and combo deals (i.e., when two or more items are offered for one price). You add points to your account with every purchase, as long as you scan your Auntie Anne’s My Pretzel Perks app.

  4. Special offers, exclusive new product trials, and other free products throughout the year may be made available to qualifying My Pretzel Perks program members.

Other Information

Participating Auntie Anne’s locations may be independently owned and operated. For that reason, Auntie Anne’s make no guarantees, warranties or representations of any kind, express or implied, with respect to redemptions or the products supplied by such independently owned and operated locations, and shall not be liable for any loss, expense, accident or inconvenience that may arise in connection with the use of such items.

There are no membership fees associated with Auntie Anne’s My Pretzel Perks. Points accumulated under the program are promotional and have no cash value. You do not have any ownership rights in accrued Pretzel Perks points and accrued Pretzel Perks points do not constitute your property. Your benefits, your profile page and your Auntie Anne’s My Pretzel Perks account are personal to you and may not be sold, transferred or assigned to, or shared with family, friends or others. You may have only one (1) Auntie Anne’s My Pretzel Perks account. Auntie Anne’s reserves the right to terminate your account and/or your participation in Auntie Anne’s My Pretzel Perks if Auntie Anne’s determines in its sole discretion that you have violated these Terms & Conditions, you have more than one (1) account, or that the use of your account is unauthorized, fraudulent or otherwise unlawful.

Auntie Anne’s also reserves the right to “unregister” and make ineligible for the Auntie Anne’s My Pretzel Perks program any Auntie Anne’s My Pretzel Perks account that has been inactive for two (2) consecutive years. Inactive is defined as no new points earned. So long as the Auntie Anne’s My Pretzel Perks account remains registered, accumulated points never expire.

Auntie Anne’s reserves the right to terminate, discontinue, modify or cancel the Auntie Anne’s My Pretzel Perks program at any time and in its sole discretion without notice to you. If you disagree with any modifications of the program, your sole recourse is to withdraw from the program.
Auntie Anne’s is committed to facilitating the accessibility and usability of the My Pretzel Perks Program and the Auntie Anne’s app for all people. To that end, Auntie Anne’s is in the process of implementing functional improvements to the Auntie Anne’s app consistent with relevant portions of the World Wide Web Consortium’s Web Content Accessibility Guidelines 2.0 Level AA (“WCAG 2.0 AA”). You can find additional information about WCAG 2.0 AA here: WCAG 2.0 AA. Please be aware that our efforts are ongoing. If you have specific questions or concerns about the accessibility of the Auntie Anne’s app, please Contact Us
If a court of law holds any provision of these Terms and Conditions to be illegal, invalid or unenforceable, (a) that provision shall be enforced to the maximum extent possible and (b) the legality, validity and enforceability of the remaining provisions of the Terms and Conditions shall not be affected.

SMS Terms

If you provide us your mobile number and sign-up to receive Program-related SMS messages from us, you are expressly consenting to receive via auto dialing equipment text messages from us (AUNTIE or 286843) to the mobile number you provided when you created an Account. You understand and affirm that your consent is optional, and you are not required to consent to receive SMS messages from us to participate in the Program. Message and data rates may apply for any text messages sent to you from us and to us from you. Neither Auntie Anne’s nor carriers are liable for delayed or undelivered messages. For questions about text message rates and costs, you should contact your mobile service provider. The number of text messages we send you will depend on your purchases through and participation in the Program. You may opt-out of SMS messages from us at any time by replying “STOP” or “CANCEL” to any text message we have sent. You may text “HELP” for help at any time. For additional support, please use the Contact Us link on the Website. You may also update your message preferences in the App. We may send you a final text to confirm your opt-out.

These Terms and Conditions represent the entire agreement between you and Auntie Anne’s with respect to the Auntie Anne’s My Pretzel Perks program or any Program benefits. It may not be modified except by publication of modified Terms and Conditions by Auntie Anne’s on this terms and conditions page.

These Terms and Conditions are governed by the laws of the State of Pennsylvania, United States of America irrespective of where the membership application was completed or where the member resides or the choice of law principles of Pennsylvania or any other jurisdiction.

Any dispute or claim relating in any way or arising out of the Auntie Anne’s My Pretzel Perks program or any Program benefits shall be resolved in a court of competent jurisdiction located in the State of Pennsylvania, and you consent to the personal jurisdiction of such courts and waive the right to object to such jurisdiction on forum non conveniens grounds.

In addition, to the maximum extent permitted by applicable law, you agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated or representative action.


stay connected

Download the Pretzel Perks App

  • Download the Pretzel Perks app in the Apple app store, opens in a new window
  • Download the Pretzel Perks app in the Google Play store, opens in a new window

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