How It All Began
Anne and Jonas Beiler didn’t set out to create pretzel perfection when they purchased a Pennsylvania farmer’s market stand in 1988. Instead, they hoped to provide free counseling services to families and couples in their community, and purchased the stand to provide the income needed for their vision. After some experimentation and a few mishaps, Anne and Jonas created a pretzel that customers quickly dubbed “better than the best you’ve ever tasted,” which is the same pretzel we all know and love today.
The Tradition Continues
Twenty-five years later, guests are enjoying Auntie Anne’s Pretzel products, dipping sauces, and signature beverages in more than 1,400 locations in 47 states and more than 25 countries, with additional franchises for sale. Auntie Anne’s can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases and food trucks. The company stands apart from its competitors due to its unwavering commitment to extending the brand, successful growth, and providing continued value for all stakeholders. Auntie Anne’s has built its brand on the foundations of the people-focused philosophies established by its founder, quality products, exceptional guest service, attractive and efficient stores, and the fun activity of pretzel making.
While an Auntie Anne’s Pretzel is shaped like a pretzel and called a pretzel, it is most definitely not just a pretzel. The fresh, sweet taste coupled with a light, bread-like texture offers individuals a “little reward.” Auntie Anne’s “little rewards” are baked fresh all day long and come in a variety of flavors. The core product lineup includes Original, Cinnamon Sugar, Sweet Almond, Honey Whole Grain, Sour Cream and Onion, Garlic Pretzels, along with Stix and the Pretzel Dog. Auntie Anne’s most popular pretzel flavors are also available as bite-size pretzel pieces called, Pretzel Nuggets. To complement pretzel selections, the brand’s famous lemonade can be enjoyed in its signature version or as Lemonade Mixers in bold fruity flavors.
It's Pretzel Perfect!
Whether consumers are shopping, traveling, or picking up a snack in between college classes, Auntie Anne’s portable products come with a “Pretzel Perfect Guarantee” which simply states, “We guarantee you’ll love your pretzel or we’ll replace it with one that you do.”
In addition to its franchising business, Auntie Anne’s is also a distributor of gourmet fundraising products. By providing fundraising ideas for schools and non-profits, community groups can raise money for their organization by working with one of the more than 200 fundraising distributors throughout the country to sell a variety of baking kits and frozen pretzel products.
Auntie Anne’s also has a presence in the retail arena with its Pretzels and More Homemade Baking Mix. Available at specialty retailers and regional grocery stores, the kit provides an opportunity for consumers to enjoy the fresh baked goodness of Auntie Anne’s products in the comforts of their own kitchens. The easy-to-prepare baking mix comes with step-by-step instructions and a special Auntie Anne’s versatile dough mix to make a variety of recipes including pretzel products, pizzas, gourmet breads, side dishes, and desserts.