Our Story


“Auntie” Anne and Jonas Beiler created Auntie Anne’s with caring for others in mind. That’s why our pretzels are freshly baked and handed right over. Pick one up – it returns the favor.


“Auntie” Anne and Jonas Beiler bought a stand in a Downingtown, Pa., farmers market and began selling the same Original Pretzel and lemonade that everyone knows and loves today.

Company History


Company History

The start to our franchising really began when the first store opened at Saturday's Market in Middletown, Pa.


Company History

We celebrated the 100th Auntie Anne’s store opening in Granite Run Mall, Media, Pa.


Company History

Auntie Anne’s first travel location opened at Penn Station in New York City. The round-the-world tour that continues today began with the opening of a store in Jakarta, Indonesia.


We proudly introduced the Original and Cinnamon Sugar Pretzel Stix – the perfect snack when you’re on the go.

Company History


Pretzel Dogs are welcomed to the line-up — an Auntie Anne’s pretzel freshly baked around a Nathan’s Famous® Hot Dog.

Company History


“Auntie” Anne and Jonas Beiler, the company founders, sold Auntie Anne’s to fully devote themselves to their original vision of opening a family-counseling center.

Company History


Company History

A new and exciting brand image and promise to be “Pretzel Perfect” was launched on the same day as an inaugural Free Pretzel Day.


February 2, we celebrated our 20th birthday with free, fresh-baked pretzels.

Company History


Celebrated our worldwide grand opening at the 1,000th store in Fresno, Ca.

Company History
Company History

The king of snacks, a Pepperoni Pretzel, as well as five fruity Lemonade Mixer flavors, were introduced to the menu.


Company History

Auntie Anne’s joined the FOCUS Brands portfolio.

Pretzel Nuggets were introduced to provide pretzel lovers with fresh-baked convenience and portability.

Company History
Company History

Our partnership with Food Donation Connection began — matching stores throughout the country with local hunger relief organizations to donate surplus pretzel products.


Company History

A national charitable partnership was formed with Alex’s Lemonade Stand Foundation to raise money for childhood cancer research, prevention and treatment.


A flagship military base location opened at Fort Bliss in El Paso, TX, giving troops support in the shape of fresh-baked pretzels.

Company History


Company History

A new Mini But Mighty menu favorite was born with the Mini Pretzel Dogs.

Company History

Twenty-five years later and still growing, we rolled into food trucks and amusement parks.


The first store redesign in company history is revealed. Warmer tones, prominent brand messaging, and enhanced equipment are part of the new image.

New Store Design

Auntie Anne's introduces the "My Pretzel Perks" mobile loyalty app.

Introducing My Pretzel Perks


Stuffed Cheddar Pretzel Nuggets

Mini on the outside, melty on the inside. Our warm, soft pretzel dough wrapped around oozing melted cheddar, finally.