“Auntie” Anne and Jonas Beiler bought a stand in a Downingtown, Pa., farmers market and began selling the same Original Pretzel and lemonade that everyone knows and loves today.
The start to our franchising really began when the first store opened at Saturday's Market in Middletown, Pa.
We celebrated the 100th Auntie Anne’s store opening in Granite Run Mall, Media, Pa.
Auntie Anne’s first travel location opened at Penn Station in New York City. The round-the-world tour that continues today began with the opening of a store in Jakarta, Indonesia.
We proudly introduced the Original and Cinnamon Sugar Pretzel Stix – the perfect snack when you’re on the go.
Pretzel Dogs are welcomed to the line-up — an Auntie Anne’s pretzel freshly baked around a Nathan’s Famous® Hot Dog.
“Auntie” Anne and Jonas Beiler, the company founders, sold Auntie Anne’s to fully devote themselves to their original vision of opening a family-counseling center.
A new and exciting brand image and promise to be “Pretzel Perfect” was launched on the same day as an inaugural Free Pretzel Day.
February 2, we celebrated our 20th birthday with free, fresh-baked pretzels.
Celebrated our worldwide grand opening at the 1,000th store in Fresno, Ca.
The king of snacks, a Pepperoni Pretzel, as well as five fruity Lemonade Mixer flavors, were introduced to the menu.
Auntie Anne’s joined the FOCUS Brands portfolio.
Pretzel Nuggets were introduced to provide pretzel lovers with fresh-baked convenience and portability.
Our partnership with Food Donation Connection began — matching stores throughout the country with local hunger relief organizations to donate surplus pretzel products.
A national charitable partnership was formed with Alex’s Lemonade Stand Foundation to raise money for childhood cancer research, prevention and treatment.
A flagship military base location opened at Fort Bliss in El Paso, TX, giving troops support in the shape of fresh-baked pretzels.
A new Mini But Mighty menu favorite was born with the Mini Pretzel Dogs.
Twenty-five years later and still growing, we rolled into food trucks and amusement parks.
The first store redesign in company history is revealed. Warmer tones, prominent brand messaging, and enhanced equipment are part of the new image.
Auntie Anne's introduces the "My Pretzel Perks" mobile loyalty app.
Mini on the outside, melty on the inside. Our warm, soft pretzel dough wrapped around oozing melted cheddar, finally.