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Auntie Anne’s® to Celebrate National Pretzel Day with Free Pretzels

The iconic pretzel brand is giving away 25,000 pretzels to frontline workers and offering fans a BOGO in the Pretzel Perks app.
April 23, 2020
Lancaster, Pennsylvania

LANCASTER, Pa. (April 23, 2020)Auntie Anne’s®, the world’s largest hand-rolled soft pretzel franchise, is celebrating National Pretzel Day on April 26 by giving away 25,000 free pretzels to frontline workers. In addition to nominating a frontline worker to receive a pretzel-pick-me-up, fans can claim their own National Pretzel Day offer when they download the Pretzel Perks app.

Pretzel fans can nominate their friends and family members who are frontline employees beginning Friday, April 24 through Sunday, April 26 at Auntie Anne’s will randomly select 25,000* of these frontline workers to receive a free Original or Cinnamon Sugar pretzel offer, as a way to show appreciation to all those keeping us safe and healthy during this time.

Additionally, all Pretzel Perks app users will receive an offer for a free Original or Cinnamon Sugar Pretzel with the purchase of any pretzel item, valid beginning Friday, April 24. To receive this exclusive National Pretzel Day offer, pretzel lovers should download and sign up for the Pretzel Perks app by Sunday, April 26. The offer has an extended expiration to allow fans plenty of time to redeem it.

“At Auntie Anne’s, National Pretzel Day is our favorite day of the year,” said Heather Neary, president of Auntie Anne’s. “We wanted to take this opportunity to share a little pretzel love not only with our fans, but also with all the frontline workers doing their best to keep us safe and healthy. From healthcare professionals and first responders, to restaurant employees and warehouse workers, we wanted to recognize their hard work and say thank you.”

To find an Auntie Anne’s location, visit Auntie Anne’s hand-rolled soft pretzels come freshly baked in a variety of flavors including Original, Cinnamon Sugar, Sweet Almond, Sour Cream & Onion, Roasted Garlic & Parmesan, and Pepperoni. For guests on-the-go, Auntie Anne’s offers portable Pretzel Nuggets, Pretzel Dogs, and Mini Pretzel Dogs. With seven dipping sauces and a variety of drinks to accompany each pretzel, Auntie Anne’s is bound to hit the spot any time, any day.

About Auntie Anne’s®:

With more than 1,700 locations in 48 states and more than 25 countries, Auntie Anne’s mixes, twists and bakes pretzels to golden brown perfection all day long in full view of guests. Auntie Anne’s can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. For more information, visit, or follow on Facebook, Twitter and Instagram.

*The free pretzel giveaway is divided into three sweepstakes as follows: 500 pretzels each for residents of Florida and New York and remaining 24,000 pretzels to all other US residents. See below for more information.

NO PURCHASE NECESSARY. Sweepstakes begins on April 24, 2020 at 08:0 a.m. ET and ends on April 26, 2020 at 11:59 p.m. ET. Open only to legal U.S. (excluding Florida and New York)* residents who are 13 years of age or older. Children must get their parent or legal guardian’s permission to enter. See Official Rules at including additional eligibility restrictions, prize descriptions/restrictions/ARVs and complete details. Many will enter, only 24,000 will win. Odds of winning depend on the number of eligible entries received. Void where prohibited. Sponsor: Auntie Anne’s Franchisor SPV LLC 5620 Glenridge Drive NE, Atlanta, GA 30342.

Florida: NO PURCHASE NECESSARY. Open to FL residents only 13 + (minors must have parental consent). See Official Rules: Only 500 will win. Odds of winning dependent on the number of eligible entries received.

New York: NO PURCHASE NECESSARY. Open to NY residents only 13 + (minors must have parental consent). See Official Rules: Only 500 will win. Odds of winning dependent on the number of eligible entries received.

stay connected

Download the Auntie Anne’s Rewards App

  • Download the Pretzel Perks app in the Apple app store, opens in a new window
  • Download the Pretzel Perks app in the Google Play store, opens in a new window

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