LANCASTER, Pa., September 14, 2020 – Prost! Cheers!
Auntie Anne's®, the world's largest
hand-rolled soft pretzel franchise, is teaming up with
Samuel Adams® to offer fans a
unique way to celebrate Oktoberfest in the comfort of their own homes by
introducing the ultimate, limited-edition Oktoberfest At Home Kit.
The two iconic and complementary brands partnered together to create a new,
one-of-a-kind kit that contains all of the essentials needed for the perfect
Oktoberfest celebration. Available exclusively at GiveThemBeer.com while
supplies last, each kit features curated Oktoberfest-inspired recipes, Auntie
Anne’s DIY Pretzel Kit, classic Samuel Adams OctoberFest, and themed apparel
from steins to hats and lederhosen. There’s even a “Prost from Home” playlist
which features authentic tunes that fans can stream on their favorite devices.
“We can all agree that there is no better pairing than pretzels and beer, especially during Oktoberfest,” said Marcel Nahm, Auntie Anne’s Vice President of Marketing. “And since this historic celebration was cancelled in Germany and so many Oktoberfest celebrations being held virtually in the states, we knew we needed to step in and offer a fun way for snackers and drinkers to still create an authentic experience at home. It was the perfect fit to team up with Samuel Adams to create these Oktoberfest At Home Kits. We hope fans love them as much as we do!”
“From brewing the most authentic, traditional märzen to celebrating at festivals across the world and at our own brewery and taprooms, Oktoberfest has always been a special time of year for Samuel Adams,” said Lesya Lysyj, Chief Marketing Officer, Boston Beer Company. “Pretzels and beer are at the core of any Oktoberfest celebration, so who better to help us elevate this moment than Auntie Anne’s? We’ve joined forces to offer drinkers a one-stop solution to celebrate this year’s Oktoberfest from home with the help of two brands they know and love.”
Beginning today, the kits are available for purchase online for $89 plus shipping, while quantities last, at www.givethembeer.com/products/Oktoberfest-At-Home. Must be 21 years old to purchase. Not available in AL, AK, KY, HI, MS, and UT. Other terms and conditions apply. Fans can prost up with a high score on Samuel Adams’ virtual stein hosting game for a chance to win glory (and pretzel prizes) at samadams.games.
Even without the at home kit, fans can still celebrate Oktoberfest at home with Auntie Anne’s new, seasonal, Pick-Your-Six Pack menu. Pretzel lovers can choose from a menu of six packs of their favorite snacks including Classic Pretzels, Pretzel Nuggets and Mini Pretzel Dogs, or Pretzel Dogs, bundled with six individually packaged dips. Available now until November 1, Pretzel Perks app users can also get $5 off the purchase of a Pick-Your-Six Pack when they place a mobile order in the app or online for delivery or pick up at the store.