Last Updated: July 1, 2023
Auntie Anne’s Franchisor SPV LLC, Auntie Anne’s LLC, and their affiliates
(collectively, “Auntie Anne’s,” “we,”
“our,” “us”) value your privacy. In this
information we obtain about people who use our websites or mobile apps,
browse or purchase our products, apply to become franchisees, or who
otherwise interact with us online or offline (collectively, our
websites or mobile apps that are created, run, or controlled by
independently owned or operated Auntie Anne’s franchisees or any other
downloading, using, creating an account on, or registering for our
Services, or by otherwise providing your personal information to us, you
Terms and Conditions.
"personal data") means any information that Auntie Anne’s
processes that identifies, relates to, describes, is reasonably capable of
being associated with, or could reasonably be linked with a particular
person or household.
California residents please
click here for our Notice at Collection under the
California Consumer Privacy Act and
here to learn about our financial
Colorado, Connecticut, Utah, and Virginia residents
please click here to learn more about your
European Economic Area and United Kingdom residents please
click here to learn more about your privacy
Residents of Canada please
click here to learn more about your privacy
PERSONAL INFORMATION WE COLLECT ABOUT YOU
We may collect personal information directly from users of our Services.
You can use some parts of our Services without registering or directly
submitting your personal information to us, but we may automatically
collect certain information about your use of our Services through cookies
and other tracking technologies.
Information We Collect Directly From You. To use some
features of our Services (for example, to sign up for rewards programs,
enter contests, make a purchase, or request a franchise kit from us), you
must register with us or otherwise provide us with your personal
information. We also may collect personal information that you enter
through our Services or provide to us in other ways, such as through email
or text message. The types of personal information that we collect from
you will depend on your interactions with us and how you use our Services,
but may include:
personal details, such as full name, mailing address, email address,
phone number, and other contact information;
purchase transaction information, such as information about the products
you buy, billing address, method of payment, and payment details;
- location data; and
- other personal information you choose to provide to us.
Information We Collect Automatically. We, and the
vendors we work with, may also collect other information about your use of
our Services using automated tools. For example, cookies and other passive
information collection technologies enable us to compile aggregate
statistics concerning use of our Services, analyze trends, enhance the
security of our Services, deliver content and advertisements, and
otherwise administer and improve our Services. This information may
include your browser type, language preference, operating system, device
identifier, device type, access time, Internet Protocol (IP) address, the
URLs of websites you visited before and after visiting our websites, the
web search that landed you on our websites, the length of your visits to
our websites, and the links you click and pages you visit within our
websites. You can set your browser not to accept cookies, to remove
cookies, or to notify you when you are sent a cookie, giving you the
opportunity to decide whether or not to accept it. However, please note
functionality of our websites will not work. Please see our
Your web browser may have settings that allow you to transmit a "Do Not
Track" signal when you visit various websites or use online services. Like
many websites, our websites are not designed to respond to "Do Not Track"
signals received from browsers.
We may use certain third-party web analytics services to help us
understand and analyze how visitors use our Services and to serve
advertisements on our behalf across the Internet. We have implemented
Google Analytics Advertising features such as dynamic remarketing,
interest-based advertising, audience targeting, behavioral reporting,
demographics and interests reporting, user segment analysis, device
reporting, display advertising, and video ads reporting. We may use
cookies and other identifiers to deliver advertisements, create a profile
of you, measure your interests, personalize content, and detect your
demographics, location, or device. For more information on how Google
Analytics uses data, visit
To opt out of Google Analytics cookies, visit
We use Hotjar, a service provider, to help us understand and analyze how
visitors use our services, and to improve the services. Hotjar may collect
the following types of information from users of our websites:
- device IP Address
- device screen size
- device type (unique device identifiers)
- browser information, geographic location (country only)
- preferred language used to display our website
Hotjar stores the above information in a pseudonymized format. Hotjar does
not use this information to identify individual users, or match or link
the information with other information about users. Hotjar is
contractually forbidden to sell any of the data collected on our behalf.
For more information regarding Hotjar's collection and use of information,
Information We Collect About Your Location. Our Services
may access and collect your geolocation information to facilitate our
provision of Services, such as to provide you with information about
stores near you. We also may use information about the location of the
device you are using to help us understand how our Services are being used
and to deliver more relevant advertising. For most mobile devices and
computer systems, you are able to withdraw your permission for us to
collect this information through your device or web-browser settings.
Information We Collect From Others. We may collect
personal information about customers, prospective franchisees, and current
franchisees from our affiliated companies, franchisees, service providers,
and third parties. We also may collect information about any comments or
reviews you post about us on third-party websites. When submitting
information to a third party, you are subject to that third party’s terms
of use and privacy policies. Auntie Anne’s may combine information about
you that we already have with information we obtain from third parties. If
you submit someone else’s personal information to us, you represent that
you have been authorized to provide this information to us.
HOW WE USE YOUR INFORMATION
We may use your personal information to:
communicate with you, including to respond to your questions and
requests, provide you with documentation or communications you have
requested, send you notices about our Services, offer customer support,
or contact you for information or after-sales support;
- process your orders or purchases;
market and advertise our products, including to send you news, updates,
special offers and promotions, and targeted advertising;
personalize our content, including to make recommendations to you about
our Services, to tailor the information we send or show you, and to
offer location-based customizations and personalization based on your
purchase history or past interactions with our Services;
monitor and analyze trends, usage, and the activities of users of our
Services to better understand how our users access and use our Services
in order to improve them, respond to user preferences, and for other
- improve our Services and notify you about important updates;
perform business analyses or for other business purposes, such as
evaluating transactions involving our Services;
facilitate, manage, personalize, and improve our partnership and
identify, prevent, investigate, and take other actions with respect to
suspected or actual fraud or illegal activity or other activity that
violates our policies;
ensure the security and integrity of our personal information
protect our rights, property, or safety and that of our users and our
confidential and proprietary information;
comply with applicable laws, rules, regulations, and legal processes as
well as our company policies, including to respond to claims asserted
against us and to enforce or administer terms and agreements; and
- achieve other purposes, with your consent (when required).
HOW WE DISCLOSE YOUR INFORMATION
We may disclose your personal information within our company, with our
affiliates, with our business partners and franchisees, and with our
vendors. We also may disclose your personal information to:
provide you with products or services, such as when we use a payment
processor or app developer;
- better respond to your inquiries;
- advertise or market our products and services;
perform marketing research and for sales, support, and service-related
- protect rights, property, life, health, security, and safety;
respond to legal process, including to disclose personal information to
a court, legal authority, opposing party in litigation, our legal
counsel, or other advisors in connection with a judicial proceeding,
court order, subpoena, or other legal process;
negotiate or complete any proposed or actual merger, purchase, sale, or
any other type of acquisition or other transaction, including a transfer
of all or a portion of our business to another organization;
disclose personal information with your consent or at your direction;
achieve any other purpose consistent with our statements in this Privacy
Policy or otherwise allowed by applicable law.
We may disclose your personal information to comply with applicable law,
such as in response to requests from law enforcement agencies, regulators,
other public authorities, courts, and third-party litigants in connection
with legal proceedings or investigations.
Any information, including personal information, that you post on any
public areas of our Services, such as reviews, comments, and photos, may
be available to, and searchable by, all other users. Reviews also may be
LINKS TO OTHER WEBSITES
Our Services may include links to other websites that we do not own or
have their own privacy policies that you should review to understand how
they may collect, use, or disclose your personal information. We are not
responsible for the content or privacy practices of any linked websites
that are not under our control.
Certain features of our Services may permit you to interact with social
media networks operated by unaffiliated parties, for example, if you
"like" or "follow" us on those platforms (Social Features). If you choose to "like" or share content or post information using
Social Features, that information may be publicly displayed, and the party
operating the social media platform may receive information about you and
your use of our Services. Similarly, if you interact with us through
Social Features, we may have access to information about you from the
social media platform. In addition, we may track when you like us, follow
us, or share our content through Facebook, Twitter, or other social media
Please note that if you mention Auntie Anne’s, or comment about or in
response to us, in your post on a social media platform, that platform may
allow us to publish your post on our Services or public social media pages
or otherwise use your post about us. You should review the terms,
policies, and settings of these platforms to learn more about their data
practices and adjust your settings accordingly.
USER GENERATED CONTENT
Any content you post to our Services or public social media pages (User Generated Content) may be visible to and searchable by all users or the general public,
and we may not be able to prevent such content from being used in a manner
instance, third parties may have republished your User Generated Content,
or it may have been archived by search engines and others that we cannot
control. We may revise such User Generated Content, remove it, or combine
your User Generated Content with other information we have collected about
Content is subject to our Terms and Conditions.
In addition, we may collect information from you when you contact us or
when you submit a review, comment, or other content to our Services or on
our social media pages. We may choose to disclose the personal
testimonials of our customers, including your name, on our Services or
with our affiliates, our business partners and franchisees, and our
vendors. If you wish to update or delete your testimonial, you can contact
SECURITY OF YOUR PERSONAL INFORMATION
We maintain appropriate safeguards designed to protect personal
information from loss, theft, misuse, and unauthorized access, disclosure,
alteration, and destruction. Nevertheless, no data security measures can
guarantee 100% security. We encourage you to safeguard your passwords, ID
numbers, and other information you use to access our Services.
OUR RETENTION OF YOUR PERSONAL INFORMATION
We retain personal information for as long as necessary or permitted for
the purposes described in this Policy or otherwise authorized by law. This
generally means holding the information for as long as one of the
your personal information is reasonably necessary to manage our
operations, to manage your relationship with us, or to satisfy another
purpose for which we collected the information;
your personal information is reasonably necessary to carry out a
disclosed purpose that is reasonably compatible with the context in
which the personal information was collected;
the personal information is reasonably necessary to protect or defend
our rights or property (which will generally relate to applicable laws
that limit actions in a particular case); or
we are otherwise required or permitted to keep your personal information
by applicable laws or regulations.
Where personal information is used for more than one purpose, we will
retain it until the purpose with the latest period expires. For more
information about our retention practices, please contact us using the
contact details below.
Updating Your Information. If you wish to update
the personal information you have provided to us, you may do so by logging
in to your account or by contacting us through our
Contact Us. Please note that outdated copies of information that you have updated
may remain viewable in cached and archived pages for a period of time, and
we may maintain records in our systems of this information as well.
Marketing Emails. You may opt out of marketing email communications by following the opt-out instructions contained
in any email you receive from us or by submitting your request
here.Please note that it may take up to ten (10) business days for us to process opt-out requests. If you opt out of marketing email communications, we
may still send you administrative emails about your account or any product you have requested or
received from us.
Text Messages.You have the choice to opt-in to receiving text messages and alerts on the
mobile phone number(s) you disclose to us. Once you opt-in, we may send you text messages (i) regarding
your account and your orders; (ii) about our products and promotions (including advertisements, sales,
and special offers); (iii) to investigate or prevent fraud; and (iv) to alert you in the event of
an issue with any of your purchases. You do not have to opt-in to text messages and alerts to use
and enjoy our website or products. If you opt-in, standard text messaging charges may apply. You
may choose to opt-out of our text messages and alerts at any time by sending us a text message
from your mobile phone with the word STOP, STOP ALL, END, QUIT, CANCEL or UNSUBSCRIBE, and we
will unsubscribe you from text communications.
Mobile App. If you no longer wish to provide us with information through one of our
mobile apps, you may delete or deactivate your account through the app or our website. Please see the
Rewards Program Terms and Conditions
PRIVACY OF CHILDREN
Our Services are not intended for children, and we do not knowingly
collect personal information from children. If we become aware that we
have collected personal information from a child, we will delete it in
accordance with applicable law.
ADDITIONAL INFORMATION FOR FRANCHISEES
If you submit your personal information to request more information from
us about our franchise opportunities, we may use that information to
contact you to discuss our franchise opportunities. We may ask that you
complete our franchise application, which requests the following
additional types of personal information from you, including:
- franchise ownership details and history;
financial information, including details of current assets and
liabilities, annual income, investments, mortgages, insurance, ACH
information, and any history of bankruptcy;
driver's license, state ID, social security, and passport numbers;
- criminal history (if any).
We may disclose the information provided in our franchise application with
our affiliated brands and vendors as needed to process your franchise
application, including to run background checks and to determine
If you provide personal information related to other people, such as your
spouse, investment partners, or personal references, as part of the
franchise application process, you guarantee that you do so with the
knowledge and permission of those people. We may use any information you
provide to contact those people and disclose it, as necessary, with our
affiliated brands and vendors during the franchise application process.
SUPPLEMENTAL NOTICE FOR RESIDENTS OF COVERED U.S. STATES
additional information as a notice to consumers in California, Colorado, Connecticut,
Virginia and Utah, as well as California vendors, franchisees, prospective franchisees and other
How and Why We Collect Personal Information.Auntie Anne’s
may, and in the previous twelve (12) months, has collected and used the
following categories of personal information about California residents:
Among the categories of personal information listed above, the
following categories of personal information we collect may be considered “sensitive”
under some state privacy laws:
In addition to the purposes described above, we may use and disclose any
category of personal information or sensitive personal information we
collect to comply with law, cooperate with and respond to law enforcement
requests, or as otherwise required by applicable law, court order, or
governmental regulations; to maintain appropriate records for internal
administrative purposes; to protect our rights and interests and those of
our franchisees, to resolve any disputes, to enforce this Policy or any of
our other policies, to protect the rights or property of another, or to
prevent harm; and to evaluate or conduct a merger, sale, or other
acquisition of some or all of our organization or its assets.
Our Retention of Personal Information. We keep the categories of Personal information
described above for as long as necessary or permitted for the purposes
described in this Policy or otherwise authorized by law. More details
about our retention practices
are set forth above.
Disclosure of Personal Information. The following charts summarize how
we disclose personal information. Although we do not sell personal information in exchange
for money, some of the ways in which we share personal information for advertising or disclose
personal information to our affiliated brands and franchisees may be considered “sales” or
“sharing” under some state privacy laws.
We do not have actual knowledge that we sell or share the personal information of anyone
under 16 years of age.
The first chart below shows the categories of personal information that we share for purposes of
targeted / cross-context behavioral advertising or otherwise “sell” for non-monetary consideration. The
second chart describes the categories of personal information we disclose for a business or c
Sales and Sharing of Personal Information
Disclosures for a Business or Commercial Purpose
California Privacy Rights
If you are a California resident who interacts with us who interacts with us as a consumer,
franchisee, prospective franchisee, vendor, or business contact (collectively “California
residents”), you have the right to submit requests relating to your personal
information in accordance with the California Consumer Privacy Act (“CCPA”) and other
California privacy laws.
Right to Opt Out of Sales and Sharing. You have the right to direct us not to
sell or share your personal information. To opt out of the sale or sharing of personal
information through tracking technologies such as cookies and pixels, please go to the Your Privacy
Choices link in the cookie banner or the footer of the website where you want to opt out. If you wish
to opt out of offline sale or sharing of your personal information, you may submit an opt-out request
or by calling us toll-free at 1-877-842-4488. If you choose to use the Global Privacy Control (GPC)
browser signal, or another opt-out preference signal, you will be opted out of online, cookie-based
sales and sharing of personal information associated with the browser for which you have enabled the
signal. If you use multiple browsers or devices, you will need to activate the signal for each one
that you use.
Right to Know. You have the right to know:
The categories of personal information we have collected about you,
The categories of sources from which the personal information was
Our business or commercial purposes for collecting (or selling or
sharing - if applicable) your personal information
The categories of recipients to which we disclose personal
The categories of personal information about you that we sold, and
for each category identified, the categories of third parties to
which we sold that particular category of personal information; and
The categories of personal information that we disclosed for a
business purpose, and for each category identified, the categories
of recipients to which we disclosed that particular category of
The specific pieces of personal information we have collected about you.
Deletion.You have the right to request that we delete
personal information that we collected from you, subject to certain
exceptions. In response, we will delete, and instruct any applicable
service providers or contractors to delete, your personal information,
unless an exception applies. Where we use deidentification to satisfy a
deletion request, we commit to maintaining and using the information in
deidentified form and will not attempt to reidentify the information.
Correction.If you believe that personal information we
maintain about you is inaccurate, you may submit a request for us to
correct that information. Upon receipt of a verifiable request to correct
inaccurate personal information, we will use commercially reasonable
efforts to correct the information as you direct.
Right to Limit Use and Disclosure of Sensitive Personal
Information.You may direct us to limit the use and disclosure of your sensitive
personal information to uses/disclosures that are reasonably necessary to
provide our goods and services, or as needed: to ensure security and
integrity; to prevent fraud or illegal activity; for physical safety; for
short-term, transient use, including for non-personalized advertising; to
perform services on behalf of the business; and to verify or maintain the
quality or safety of a service or device owned, manufactured, manufactured
for, or controlled by us, and to improve, upgrade, or enhance such
services or devices.
Non-Discrimination Rights. You have the right not to be
discriminated against for exercising any of your CCPA rights. This means
that, consistent with California law, we will not deny providing our
products or services to you, charge you different prices or provide a
different level or quality of products or services to you unless those
differences are related to the value of your personal information.
How to Submit a Privacy Rights Request.You can submit
your request using the online request form found
or by calling us toll-free at 1-877-842-4488. You are not required to create an account with us to submit a request.
Only you, or someone you authorize to act on your behalf, may make a
request related to your personal information. If you designate an
authorized agent to make a request on your behalf, you will still need to
verify your identity directly with us before your request can be
processed. An authorized agent may submit a request on your behalf using
the webform or toll-free number listed above.
Certain CCPA privacy rights requests are subject to a verification process. If you submit
a request to know, request to delete, or request to correct, you will be asked to log into
your account or to provide 2-3 pieces of personal information that we will match against our
records to verify your identity. We will not fulfill a CCPA privacy rights request unless we
have been provided sufficient information for us to reasonably verify that the requestor is
the person about whom we collected the personal information or that person’s authorized agent.
Please follow any instructions
provided and promptly respond to any follow-up inquiries so that we may confirm your identity.
Our Financial Incentive Offers. From time to time, we
offer coupons, specials, or other discounts to consumers who have opted-in
to the receipt of promotional communications from us by providing us with
certain personal information, such as an email address or a phone number.
Occasionally, we also offer consumers the opportunity to enter contests
and sweepstakes. Consumers who share certain personal information with us
by entering have a chance to win the contest or sweepstake. Each contest
or sweepstake is governed by its own terms, and the specific financial
incentive offered will be detailed in such terms.
Consumers may also join our free rewards program. You will be enrolled in
the Rewards Program only after you provide prior opt-in consent.
Participation in The Rewards Program gives consumers the opportunity to
accrue points with qualifying purchases that can be redeemed for rewards.
Material Terms of Our Financial Incentive Offers
When we offer coupons, specials, or other discounts that may be deemed a
financial incentive, the offer will include an explanation of its material
terms. The nature and value of any such offer or financial incentive may
differ depending on the benefit provided and what information we collect.
Most financial incentives that we offer will involve one or more of the
following categories of personal information: identifiers, personal records,
commercial information (such as purchase records), and inferences
Our Rewards Program is subject to the Auntie Anne’s Rewards Program Terms and Conditions.
The Rewards Program collects the following categories of personal information: identifiers
(such as name and email address), personal records (such as telephone number), characteristics
of protected classifications under California or federal law (such as gender), commercial
information (such as purchase records), professional or employment-related information, and inferences.
The Rewards Program is subject to the
Financial Incentive Offer Opt-In Consent and Right to Withdraw
Participation in our financial incentives, including the Rewards Program requires your
prior opt-in consent. You can opt-in to participate in our financial incentives by checking
the opt-in box when you sign up for an account, or by entering a contest or sweepstakes we
sponsor. You may opt out of marketing
emails at any time by following the opt-out instructions contained in any marketing
email we send to you.
Similarly, you may withdraw from our Rewards Program by deleting or deactivating your account
through the app or our website. Please see the Rewards Program Terms and Conditions
for instructions. If you delete your profile, you will lose any points, rewards, and offers
that have accrued.
Our Good Faith Valuation of California Consumers' Personal
Our offers and financial incentives may be individualized to each
consumer, or a group of consumers, based on one or more factors.
Nonetheless, each offer or financial incentive related to the collection,
retention, and other use of your personal information is based upon our
reasonable determination of the estimated value of such information, which
takes into consideration, without limitation, estimates regarding the
anticipated revenue generated from such information, the anticipated
expenses which might be incurred in the collection, storage, and use of
such information in the operation of our business, and other relevant
factors related to the estimated value of such information to our
business, as permitted under the CCPA. Thus, the value of a consumer’s
personal information will depend on the specific offer or financial
incentive. With respect to the Rewards Program, we treat the value of consumer
data collected through the program as the equivalent of relevant expenses related to
the collection and retention
of consumers’ personal information as part of the program.
California's Shine the Light Law. California residents
may ask Auntie Anne’s to provide them with (i) a list of certain
categories of personal information that we have disclosed to third parties
for their direct marketing purposes during the immediately preceding
calendar year, and (ii) the identity of those third parties. California
residents may make one such request per calendar year.
To make this request, you may contact Auntie Anne’s at
send a letter to 5620 Glenridge Drive NE, Atlanta, GA 30342. In your
request, please state that you are a California resident making a request
under California’s Shine the Light Law and provide a current California
mailing address for our response. Please allow up to thirty (30) days for
a response. Auntie Anne’s reserves its right not to respond to such
requests submitted to addresses other than those specified in this
Please note that rights under the CCPA and California's Shine the Light
law must be exercised separately.
Privacy Rights for Consumers in Covered States Other Than California
If you are a consumer who lives in Colorado, Connecticut, Utah or Virginia, you have the right to
submit certain requests relating to your personal information as described below. To exercise your
rights, please submit a request through our webform
or call us toll-free at 1-877-842-4488. To
opt out of targeted advertising, go to the Your Privacy Choices link in the cookie banner or the
footer of the website where you want to opt out. Please note that we may need to authenticate
your identity before your request can be processed. For authentication, you will be asked to log
into your account or to provide 2-3 pieces of personal information that we will match against our records.
Right to Access and Data Portability. You have the right to confirm whether we are processing your
personal information, to access
your personal information, and to obtain a copy of personal information you provided to us in a
Right to Correct. You have the right to request that we correct inaccuracies in your personal
information, taking into account the nature of the personal information and our purposes
for processing it.
Right to Delete. You have the right to request that we
delete your personal information.
Right to Opt Out. ou have the right to opt out of the following uses of your
personal information: (i) targeted advertising; (ii) the sale of personal information; and (iii)
profiling in furtherance of decisions that produce legal or similarly significant effects concerning
your economic situation, health, personal preferences, interests, reliability, behavior, location, or
movements. We do not sell personal information in exchange for money or engage in practices that
qualify as profiling producing legal or similarly significant effects under applicable state privacy
laws. To opt out of targeted advertising and/or non-monetary “sales” of personal information, please
submit a request as outlined above. If you are an authorized agent submitting an opt-out request on
behalf of a consumer where allowed by law, please follow the instructions provided above and within
our webform. We use commercially reasonable efforts to authenticate the identity
of the consumer to whom the request relates and the authorized agent’s authority to act on the
Right to Appeal. Sometimes we are unable to process
requests relating to your personal information, in which case, your
request will be denied. If you are a resident of Virginia whose privacy
rights request has previously been denied by us and you believe we denied
it in error, you may appeal for reconsideration of your request using our
Please note that if you make a privacy rights request, we will retain a
record of your request for recordkeeping purposes.
Loyalty Program Disclosures for Colorado Residents
The purpose of this section is to notify Colorado consumers about how we use personal information
in connection with our Rewards Program. You have the right to delete your personal information
associated with your Rewards account; however, if you delete your personal information, we will
be unable to link your rewards to your account,
and therefore you will be unable to receive benefits from the program.
The chart below identifies the categories of personal information collected through our Rewards
Program that we sell or process for
targeted advertising, and the third parties who receive these categories of personal information.
The chart below identifies our loyalty program partners, and the program benefits provided by each partner.
For more information about how we process your personal information, please click here.
Additional Information for Nevada Residents
Nevada law provides residents the right to opt out of the “sale” of “covered information” to
third parties, including but not limited to name, address, social security number, telephone
number, email address, and other information through which a person may be contacted. Our uses
of your personal information are not sales under Nevada law. If you have any questions or if you
would like to receive notice by email in the event we should engage in “sales” of personal
information under Nevada law in the future, please contact us using the contact information provided below.
Auntie Anne’s is based in the United States. If you are using our Services outside the United States,
please be aware that personal information we obtain about you may be transferred to and processed in
the United States or other jurisdictions outside your own. Your personal information may be accessible
by public authorities where it is processed. By using our Services and providing your personal information,
you acknowledge that your personal information may be transferred to and processed in jurisdictions other
than your own. Please be aware that the data protection laws and regulations that may apply to your personal
transferred to the United States or other countries may be different from the laws in your country of residence.
NOTICE TO EUROPEAN ECONOMIC AREA AND UNITED KINGDOM RESIDENTS
information as a notice to residents of the European Economic Area (“EEA”) of their rights under the
European Union’s General Data Protection Regulation and residents of the United Kingdom (“UK”)
of their rights under the United Kingdom’s General Data Protection Regulation.
Auntie Anne’s LLC is the data controller for customer personal information collected through
our Services. Auntie Anne’s Franchisor SPV LLC is the data controller with respect to the data
of franchisees, prospective franchisees, and franchisee applicants it collects or otherwise processes.
You may be required to provide certain personal information, such as your contact information and
payment details, in order to use our Services and place an order for our products.
Legal Bases for Our Personal Information Processing.Your personal information is processed under
the following legal bases:
The processing is necessary for us to provide you with the services you request or to respond to your questions.
We have a legal obligation to process your personal information, such as compliance with applicable tax laws
or other government regulations or compliance with a court order or binding law enforcement request.
We have a legitimate interest in processing your personal information and our reasons for using your
personal information outweigh the potential prejudice
to your data protection rights. In particular, we have a legitimate interest in the following instances:
- To analyze and improve the safety and security of our Services, including by implementing and enhancing security measures and
safeguards and protecting against fraud, spam, and other abuses;
To maintain and improve our Services;
To operate and promote our Services, to advertise and provide you with information and communications
about our Services that are tailored to, and in accordance with, your preferences; and
To protect our legal rights, prevent misuse of our Services, perform on a
contract, or comply with other legal obligations.
You have consented to our processing of your personal information. When you consent, you may change your mind and withdraw your consent
at any time by emailing us at email@example.com.
Your Privacy Rights.You may ask us to take the following actions with respect to your
- provide you with information about our processing of your personal information and access to
your personal information;
update or correct inaccuracies in your personal information;
delete your personal information;
where you have provided your consent to the collection, use, transfer, or other processing of your personal
information, withdraw your consent under certain circumstances.
You may submit these requests by email to us at firstname.lastname@example.org
. We may require specific
information from you to help us verify your identity prior to processing your request. Applicable
law may require or permit us to decline your request. If we decline your request, we will tell you
why, subject to any legal or regulatory restrictions on disclosing this information. Please note,
if you withdraw your consent, we may not be able to provide you with a particular product or service. We will
explain any impact to you to help you with your decision.
Submitting a Complaint.If you would like to submit a complaint about our use of your personal
information or our response to your request regarding your personal information, you may contact us at
privacy@email@example.com or submit a complaint directly to the
data protection authority in your jurisdiction.
If you reside in the EEA, you can find information about your data protection authority here. If you reside in the
UK, you may file complaints with the Information Commissioner’s Office here.
Transfers of Your Personal Information.When you directly provide your personal information
through our Services, you acknowledge that your personal information is being provided by you to a company based
in the United States. The laws that apply to personal information protection in the United States differ from
those applicable in the EEA and the UK. If it is necessary for us to transfer personal information out of the EEA
and the UK, we do so by using suitable data transfer safeguards, such as the standard contractual clauses approved
by the European Commission, which impose data protection obligations on parties to the transfer. You may obtain
additional information about our data transfer mechanisms by contacting us at privacy@firstname.lastname@example.org .
NOTICE TO RESIDENTS OF CANADA
Your Privacy Rights.You have the following rights with respect to your personal information:
- access to your personal information;
- verify or correct inaccuracies in your personal information;
- delete your personal information; and
- where you have provided your consent to the collection, use, transfer, or other processing of your
personal information, withdraw your consent under certain circumstances.
You may submit these requests by email to us at privacy@email@example.com . We may require specific information
from you to help us verify your identity prior to processing your request. Applicable law may require or permit us
to decline your request. If we decline your request, we will tell you why, subject to any legal or regulatory
restrictions on disclosing this information. Please note, if you withdraw your consent, we may not be able to
provide you with a particular product or service. We will explain any impact to you to help you with your
CHANGES TO THIS POLICY
personal information to us. Your continued use of our Services after any
update will constitute your acceptance of our changes.
practices, please contact us at
firstname.lastname@example.org or by
mail at 5620 Glenridge Drive NE, Atlanta, GA 30342.