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Be Still, Our Heart-Shaped Pretzels: Auntie Anne’s Announces Exclusive Original and Cinnamon Sugar Pretzels for Valentine’s Day

Forget chocolate; pretzels are the new key to your Valentine's heart
January 23, 2017
Lancaster, Pennsylvania
Valentine's Heart Shaped Pretzels

Auntie Anne’s®, the world’s largest hand-rolled soft pretzel franchise, today announced that on February 14 the brand will offer Heart-Shaped Pretzels in honor of Valentine’s Day. Available for one-day only, guests can enjoy freshly baked Original and Cinnamon Sugar Pretzels in a festive heart-shape to share that little bit of love that goes into every bite.

“Pretzels are the new chocolate this Valentine’s Day,” said Carol Pasquariello, Vice President of Marketing for Auntie Anne’s. “Whether your Valentine craves a sweet indulgence or is in the mood for something a bit saltier, Auntie Anne’s Heart-Shaped Pretzels are the perfect treat for the occasion. We know our guests appreciate the love and care that goes into each of our hand-rolled products, so we are excited to be able to celebrate Valentine’s Day together with this new twist.”

Ensuring nobody celebrates the day alone, Auntie Anne’s is offering a Heart-Shaped Pretzel Buy One, Get One (BOGO) promotion on February 14 for all My Pretzel Perks members. To receive the offer, guests need to download the app – free in Apple’s App Store and Android’s Google Play Store – before 11:59 p.m. EST on February 12.

The Heart-Shaped Pretzels will be available at Auntie Anne’s locations nationwide. Prices vary by location.

About Auntie Anne’s®:

With more than 1,700 locations in 48 states and more than 25 countries, Auntie Anne’s mixes, twists and bakes pretzels to golden brown perfection all day long in full view of guests. Auntie Anne’s can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. For more information, visit, or follow on Facebook, Twitter and Instagram.

stay connected

Download the Auntie Anne’s Rewards App

  • Download the Pretzel Perks app in the Apple app store, opens in a new window
  • Download the Pretzel Perks app in the Google Play store, opens in a new window

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