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Chas Kurtz
Public Relations Manager
717-435-1561
ckurtz@auntieannes.com

Auntie Anne’s Announces “For the Love of Pretzels” Collection

Pretzel franchise celebrates its 30th birthday and National Pretzel Day with the launch of a clothing and accessories line

April 23, 2018
Lancaster, PA

auntie anne's merchandise

In honor of its 30th birthday, Auntie Anne’s®, the world’s largest hand-rolled soft pretzel franchise, has partnered with six artists to create a bold, graphic design-inspired line of clothing and accessories. The eclectic “For the Love of Pretzels” Collection is debuting just in time for National Pretzel Day on April 26.

All profits from the “For the Love of Pretzels” Collection will be donated to Alex’s Lemonade Stand Foundation (ALSF), Auntie Anne’s national charitable partner. ALSF’s mission is to change the lives of children with cancer through funding impactful research, raising awareness, supporting families, and empowering everyone to help cure childhood cancer. Since establishing a partnership with ALSF in September 2011, Auntie Anne’s has raised more than $3.7 million to fund childhood cancer research.

“Over the last 30 years, we’ve established deep connections with our loyal fans worldwide,” said Heather Neary, president of Auntie Anne’s. “Now, for the first time, those fans can showcase their love for Auntie Anne’s by wearing our clothing while also contributing to the fight against childhood cancer. This is going to be a ton of fun for a great cause.”

Fans can visit auntieannes.threadless.com to purchase items from the “For the Love of Pretzels” Collection. The e-store is hosted by Threadless, an online creative community helping art unknowns become art totally-knowns. The collection features men’s, women’s, and children’s clothing, as well as shoes from Bucketfeet and a variety of lifestyle accessories including phone cases, water bottles, mugs, shower and bath gear, and more. The “For the Love of Pretzels” Collection starts at $13.

Auntie Anne’s teamed up with the following designers to create the “For the Love of Pretzels” Collection:

  • Mike Perry Studio: Mike created the hand-painted “Auntie Packs” (fanny packs) which are only available via social media giveaway. Mike is an illustrator in Brooklyn, N.Y.
  • Huebucket: Bangkok-based Chalermphol Harnchakkham designed the collection of Pretzel Pug Yoga items. Chalermphol is a self-taught illustrator whose unique work is inspired by pugs, French bulldogs and his dreams.
  • Rick Crane: Rick made the Pretzel Heaven products and is inspired by nature and minimalist designs.
  • Daniel Allen Stevens: Daniel, a graphic designer and illustrator, produced the print for A Twisted Day.
  • Luis Romero: Luis, creator of the Pretzels Forever design, is inspired by his childhood in Panama and his adulthood in Chicago.
  • Shawnimals: Shawn designed the Pretzels for Everyone print and has also created a number of public art displays in his hometown of Chicago and around the world.

To add to the National Pretzel Day celebration, on April 26 Auntie Anne’s is distributing a special offer for My Pretzel Perks members: buy any variety of pretzel, get a free handmade classic pretzel. The offer will be available for members in the rewards section of the app and is valid from April 26 – April 29.


About Auntie Anne’s®:

With more than 1,700 locations in 48 states and more than 25 countries, Auntie Anne’s mixes, twists and bakes pretzels to golden brown perfection all day long in full view of guests. Auntie Anne’s can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. For more information, visit AuntieAnnes.com, or follow on Facebook, Twitter and Instagram.

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Pretzel perks? Download the app

  • Download the Pretzel Perks app in the Apple app store, opens in a new window
  • Download the Pretzel Perks app in the Google Play store, opens in a new window
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