Auntie Anne's Nug Cup 2026

ATLANTA (June 3, 2026) -- Auntie Anne's®, one of the seven brands within the GoTo Foods portfolio, is kicking off the summer of soccer with a lineup built for watch parties, match days, and last-minute hosting wins. Just in time for the biggest soccer moment of the year, Auntie Anne's is debuting the Pitch Pack, a soccer-inspired shareable box featuring any two Pretzel Nugget or Mini Dog flavors plus two dips, alongside digital-exclusive, game day-ready merch, available starting June 3 while supplies last.

Designed for sharing, the Pitch Pack lets fans mix, match and snack their way through every play – whether they're team salty or team sweet, or crave a little of both. To snack like a champion without the prep, Pitch Packs are now available to order in-store or for delivery through the Auntie Anne's app, website, ezCater, or third-party delivery services, along with fan-favorite pretzel buckets, party trays and more to feed any size watch party.

For fans who want to rep their pretzel team from kickoff to the final whistle, Auntie Anne's is also rolling out limited-edition, soccer-inspired merch on Auntie Anne’s merch site, while supplies last:

Auntie Anne's Nugget Plushies — Limited-edition plush nuggets decked out in custom Auntie Anne's pretzel jerseys. Cute, collectible, and ready for game day as a bag charm or keychain. $13 each / $10 for loyalty members with code PRETZELFAN.

Auntie Anne's Soccer Scarves — Soccer-inspired scarves made for game-day cheering, matching photos, and repping your favorite pretzel team (Salty or Sweet) from kickoff to the final whistle. $12 each / $9 for loyalty members with code PRETZELFAN.

"When the biggest soccer moment of the summer rolls around, you don’t just watch – you show up ready to cheer, snack and celebrate,” said Nathan Baldwin, Auntie Anne’s Chief Brand Officer. “Every great match deserves an equally great snack, and Pitch Packs bring the game day energy to any gathering. With mix-and-match flavors, craveable dips, and zero prep, fans can focus on the action and leave the snacks to us.”

All offerings are available June 3 through July 31, or while supplies last. New guests can sign up for Auntie Anne's rewards program at auntieannes.com/rewards to unlock loyalty pricing on merch.

For more information and to find a location near you, visit AuntieAnnes.com or follow the brand on Instagram (@auntieannespretzels), TikTok (@auntieannes), and Facebook (@auntieannespretzels).

About Auntie Anne's^®
Auntie Anne's® was founded in 1988 and is known for mixing, twisting, and baking pretzels to golden brown perfection in full view of guests. The stores can be found in malls, outlet centers, universities, airports, select Walmart- locations, travel plazas, military bases, and food trucks. As of March 29, 2026, there are more than 2,100 locations in 49 states and 28 countries and territories. Fans can now order their favorite pretzel snacks for delivery, pickup and catering through the Auntie Anne’s Rewards app. Join Auntie Anne’s rewards for special offers. For more information, visit auntieannes.com, or follow us on Facebook, Instagram, TikTok and X.

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